Case Studies

The work, with the numbers attached.

Where an exact number exists, it leads. Where only a direction exists, the outcome stays qualitative. No invented figures.

Subscription
50%+ increase in online saves
A $560M subscription business
Retention was slipping and the cancel flow had to meet FTC and Visa requirements without inflating churn.
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Conversion
30%+ increase in online conversion
An $8.56B subscription business
The subscription site was desktop-first and conversion had plateaued.
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Subscription
100%+ increase in click-through rate
A $55M subscription business
Landing pages sold on price, not value. Daily subscription sales were stuck.
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Conversion
Higher conversion, higher Platinum take rate, fewer calls to care
An $8.56B subscription business
Package value was unclear. Callers were tying up customer care to understand plan differences.
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Conversion
Increased conversion, reduced churn and plan changes
An $8.56B subscription business
The choose flow blurred the differences between streaming and satellite, driving downstream churn.
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Conversion
Increased overall and streaming conversion
An $8.56B subscription business
The homepage sold on price and failed to convey exclusive content value.
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Product
Centralized intake and prioritization across 75+ properties
A $560M subscription business
Requests came from every property with no shared intake or prioritization.
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Modernization
Best-in-class in-store pickup program
A $31.82B enterprise
Online orders and store operations were disconnected.
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Modernization
Ecommerce rebuilt on SAP Hybris to launch account management
A $10M–$500M enterprise
The legacy commerce stack could not support modern account management or self-service.
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Ad-Supported Streaming
Turning a free audience into a paid subscription business.
Ad-supported streaming platform for commercial venues
Free trial to $9.99 per month paid transition, defined end to end.
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The next step

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