Chimera Digital Strategy
Conversion & Retention Framework

One journey.
One revenue model.
Four stages to measure.

Find where revenue leaks. Price each fix. Build a 90-day roadmap.

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The principle

Every stage is judged against lifetime value.

Connect acquisition, conversion and retention to one revenue model.

The framework

From first touch to churn.

01

Attention to qualified intent.

Are we attracting the right people, and are they moving toward a decision?

Lagging metrics

  • Cost per qualified visit
  • Visitor-to-lead rate
  • Channel mix by downstream LTV

Leading metrics

  • Engaged sessions
  • Content depth
  • Return visit rate
  • Branded search share

Diagnostics

  • Channel-level cohort quality, not just volume
  • Message-to-landing-page match
  • Audience segmentation by intent

Typical levers

  • Channel reallocation toward high-LTV sources
  • Landing page message alignment
  • Content sequencing
  • Retargeting logic

Explore each stage to see what we measure and what we change.

The measurement model

Every metric
rolls up to LTV.

Each recommendation carries a dollar estimate tied to this tree.

LTV
Qualified intent
Cost per visit
Paid conversion
Conversion rate
Activation
Time to value
Retention
Churn
How we work

Five disciplines.
One operating
standard.

01

One metric tree

A single model from acquisition to LTV aligns decisions across the business.

02

Cohort-based measurement

Segment by source, audience and behavior to find what actually works.

03

Diagnose before testing

Identify the real constraint before running experiments.

04

Prioritization

Focus on the few changes that meaningfully move lifetime value.

05

Experiment governance

Clear hypotheses, clean data and measurable outcomes.

The engagement

A clear path to your next 90 days.

Weeks 1–2Establish the baseline

Output: Current state analysis and metric tree.

Weeks 2–3Diagnose the leaks

Output: Prioritized opportunities with estimated impact.

Week 4Build the roadmap

Output: 90-day plan with clear owners and success metrics.

OngoingTest and learn

Output: Experiment results and next recommendations.

Built for your team
to execute.

  • Journey baseline
  • Ranked opportunities
  • Activation definition
  • 90-day roadmap
  • Measurement standard

Find the revenue you’re leaving on the table.

Book a Strategy Call

Engagements are scoped in a call before any proposal is issued.