Subscription · A $560M subscription business

50%+ increase in online saves

Click to Cancel

Problem

Retention was slipping and the cancel flow had to meet FTC and Visa requirements without inflating churn.

Approach

Designed a compliant, streamlined cancel flow with standardized save offers across 75+ properties.

Result

50%+ increase in online saves while meeting FTC and Visa requirements.

What I did

  • Mapped compliance requirements to the existing flow
  • Standardized save offers and messaging
  • Instrumented the funnel and defined save-rate KPIs

The work

Subscription cancellation and save offer on desktop and mobile
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