Chimera Digital Strategy
Conversion · An $8.56B subscription business

30%+ increase in online conversion

Site Conversion

Problem

The subscription site was desktop-first and conversion had plateaued.

Approach

Rebuilt the site as a mobile-first responsive experience following 12 months of A/B testing.

Result

30%+ increase in online conversion. Led digital experience for a $300M+ annual subscription revenue base.

What I did

  • Ran a year of structured A/B tests
  • Rebuilt the site mobile-first
  • Aligned analytics and merchandising to the new template

The work

Mobile-first subscription purchase experience on desktop and mobile
Portfolio screenshot. Identifying details concealed.
Related service

Digital Growth Accelerator

See the engagement
The next step

Let's find the revenue you're missing.

A 30-minute call. No pitch. We find your single biggest growth leak and you leave with something useful either way.

Book a Strategy Call

Confidential. For operators at $10M–$500M businesses.

A focused first conversation

Bring the business problem, the available evidence, and the decision that cannot wait. Leave with a clearer next move.