Conversion · An $8.56B subscription business
Increased conversion, reduced churn and plan changes
Choose Flow
Problem
The choose flow blurred the differences between streaming and satellite, driving downstream churn.
Approach
Simplified price and package selection with graphics and tables.
Result
Increased conversion with reduced churn and plan changes.
What I did
- Redesigned the choose flow around one clear decision
- Added graphics clarifying streaming versus satellite
- Instrumented downstream churn and plan change rates
The work
The next step
Let's find the revenue you're missing.
A 30-minute call. No pitch. We find your single biggest growth leak and you leave with something useful either way.
Book a Strategy CallConfidential. For operators at $10M–$500M businesses.
A focused first conversation
Bring the business problem, the available evidence, and the decision that cannot wait. Leave with a clearer next move.