Turning a free audience into a paid subscription business.
Ad-supported streaming platform for commercial venues
The platform had built its audience on free, ad-supported viewing. Revenue depended on ad sales alone, and leadership had no structured path to move venues from free trial to a paid subscription. There was no defined price logic, no cancellation policy, no win-back approach, and no ecommerce payment path. Product, engineering, and sales were each working from different definitions of success.
What I did
I defined the transition from free trial to a $9.99 per month paid subscription from scratch. That covered the product specification, the pricing logic, the cancellation rules, the win-back strategy, and the ecommerce payment path. Each decision was documented so engineering could build against it and sales could sell it.
I then built an Executive Revenue Scorecard on Sigma and Snowflake. It tracks subscriber health, revenue pace, active subscribers, fill rate, and CPM in one view, so leadership could see subscription and advertising performance together in real time instead of reconciling separate reports.
Finally, I structured the product operating model: sprint discipline, a shared KPI framework, and clear KPI ownership. Product, engineering, and sales now work toward the same subscriber growth outcomes.
What the client has now
- A complete subscription offer, from trial through payment, cancellation, and win-back
- One executive scorecard covering subscriber and advertising health
- A product operating model with named KPI owners across product, engineering, and sales
Let's find the revenue you're missing.
A 30-minute call. No pitch. We find your single biggest growth leak and you leave with something useful either way.
Book a Strategy CallConfidential. For operators at $10M–$500M businesses.
Bring the business problem, the available evidence, and the decision that cannot wait. Leave with a clearer next move.