Chimera Digital Strategy
Conversion · SiriusXM

30%+ increase in online conversion

Site Conversion

Problem

SiriusXM.com was desktop-first and conversion had plateaued.

Approach

Rebuilt the site as a mobile-first responsive experience following 12 months of A/B testing.

Result

30%+ increase in online conversion. Owned a digital sales channel generating $300M+ annually.

What I did

  • Ran a year of structured A/B tests
  • Rebuilt the site mobile-first
  • Aligned analytics and merchandising to the new template
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