Chimera Digital Strategy
Conversion · SiriusXM

Higher conversion, higher Platinum take rate, fewer calls to care

Plan Selection

Problem

Package value was unclear. Callers were tying up customer care to understand plan differences.

Approach

Introduced value-comparison tables and a satellite versus streaming toggle.

Result

Higher conversion, higher Platinum take rate, and fewer calls to care.

What I did

  • Designed comparison tables clarifying package value
  • Added a satellite versus streaming toggle
  • Coordinated with care to reduce inbound plan questions
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