Conversion · SiriusXM
Increased overall and streaming conversion
Homepage Redesign
Problem
The homepage sold on price and failed to convey exclusive content value.
Approach
Shifted the homepage from price-led sales to exclusive content and premium value.
Result
Increased overall and streaming conversion.
What I did
- Reframed the homepage around exclusive content
- Elevated streaming as a first-class product
- Measured overall and streaming conversion impact
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