Conversion · SiriusXM
Increased conversion, reduced churn and plan changes
Choose Flow
Problem
The choose flow blurred the differences between streaming and satellite, driving downstream churn.
Approach
Simplified price and package selection with graphics and tables.
Result
Increased conversion with reduced churn and plan changes.
What I did
- Redesigned the choose flow around one clear decision
- Added graphics clarifying streaming versus satellite
- Instrumented downstream churn and plan change rates
The next step
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